Apple Pay Rival To Hit Stores This August

Original article from Benjamin Snyder, Time:

Apple Pay rival CurrentC is gearing up for use in stores by consumers.The app has fierce competition, though, with electronic payment systems from Apple and Google already available to shoppers.

I can't see this getting any traction without Apple, Google or Microsoft getting involved. If I want to make payments on iOS, the only developer I would trust is Apple. If I want to make payments on Android, the only developer I would trust is Google. And for Windows Phone it would be Microsoft.