Clive Portman: linked

Does anyone use social sharing buttons on mobile?

Original article from Moovweb blog:

At Moovweb, we power over 250 mobile experiences. Many of our customers are in the eCommerce space. We studied a subsection of our customers' data and discovered mobile sharing buttons aren’t getting much use: Only 0.2% of users ever click on a mobile sharing button. Mobile users click the sharing buttons 35% less often than they do on the desktop.

I think they're asking the wrong question here. The question they should be asking is "Does anyone use social sharing buttons?" In which case the answer would be about 0.6% of users.

Sure, screen estate is at a premium on mobile devices so the question is particularly relevant, but when we're fighting for people's attention, are they worth the distraction anywhere?