Clive Portman: linked

Why people share less on mobile

Original article from Moovweb blog:

At Moovweb, we power over 250 mobile experiences. Many of our customers are in the eCommerce space. We studied a subsection of our customers' data and discovered mobile sharing buttons aren’t getting much use: Only0.2% of users ever click on a mobile sharing button. Mobile users click the sharing buttons 35% less often than they do on the desktop.

I've linked to this article before, as I think they're asking the wrong question, but I do think lower share rates on mobile are to be expected.

The trouble with sharing on mobile is most people use native apps for their social accounts on mobile devices. Click a share link in a mobile browser and because you aren't logged-in in the browser, it's not worth the hassle. The answer would be for share buttons to open up the relevant native app.

Great customer service shining through in reviews

Original article from The Fabulous Fleece Company:

Thanks to superb attention to detail from Lucy the rug is amazing - the size is just right, the fleece colours complement the colours of my hearth around my wood burner and the pile is lovely and soft. I live in the USA and Lucy spent a considerable amount of time sending photos of the fleeces, and then sent the rug to my husband's hotel in the UK.

And:

I was unsure what to buy initially and it was due to Lucy's fab customer service, which went above and beyond - including photos, phone calls and several emails, which helped me with my purchase.

I don't often link to my own clients' sites but while working on some updates I couldn't help reading these comments. Customer service goes such a long way - there's no wonder her customers keep coming back.

John Lewis to charge for Click & Collect

Original article from BBC News:

John Lewis announced this week that it would start charging a £2 fee for click-and-collect purchases costing less than £30, after finding that its current free model was unsustainable.

Click-and-collect demand has boomed for the department store. It now processes more than six million click-and-collect orders per year, compared with just 350,000 in 2008, and moves tens of thousands of parcels every night.

A spokeswoman said John Lewis had seen a 32% growth in demand for the service so far this year. And the seemingly effortless method of shopping is anything but for retailers as it needs an army of behind-the-scenes pickers and delivery staff.

I'm concerned for smaller retailers who can't cover free delivery and can't offer Click & Collect, but this is good news. If the larger retailers decide they're no longer going to suck these costs up, that should make the smaller retailers more competitive.

PayPal’s One Touch for Web expands to the UK

Original article from Ecommerce News:

With One Touch for Web consumers just need to enter their ID and password once per device, rather than once per app. When they make another payment in the future, PayPal has remembered the details, so the consumer only needs to confirm the payment.

The One Touch feature can be used on any site that accepts PayPal. Consumers also don’t need to change anything in the settings of their PayPal account. According to the payment company, companies like Airbnb, Lyft, YPlan and Boxed have adopted the feature and saw their sales increase noticeably.

Worth keeping an eye on now it's available in the UK.

Tesco and Sainsbury’s quit click & collect experiment at London tubes

Original article from Ecommerce News:

Tesco and Sainsbury’s are no longer offering a click & collect service for their customers at Tube stations in London. The two major supermarket chains have withdrawn from the tie-up with Transport for London (TfL) because too few customers used the service.
But this doesn’t mean the two major UK groceries don’t have faith in click & collect services at all. It’s just that too few customers used the pickup points that were located at Tube stations. “Our London customers have told us they prefer the click & collect service at our stores and online grocery shopping”

Note this is only for grocery shopping. I suspect it's different if you're wanting to pick up a parcel on the way home from work


Shopify's lack of API support

Original article from Shopify:

I was wondering if anyone knows how to grab the new cart token used in the responsive checkout. The cart token used to be what's in the 'cart' cookie, but that doesn't seem to be the case anymore. The token in the 'cart' cookie does not match what you see in the URL for the responsive checkout. The /cart.js seems to also have the old cart token.

There's a lot going for Shopify but I wish they'd improve their API and start supporting it better. I encountered this bug nearly a month ago and there's no indication anyone from Shopify has even looked at it. If you contact support they aren't interested because it's to do with the API. How the hell do we get this fixed, then?

My workaround on http://thefabulousfleececompany.co.uk is to host the cart on Shopify but we'd prefer to host it with the rest of the site and only use Shopify for the checkout. This bug stops us doing that because you can't generate a checkout URL using the API's cart.json since we upgraded to responsive checkout.